As Director of Marketing, Samantha is committed to enhancing client brands through solutions rooted in customer and channel insight. Samantha oversees marketing strategy and planning across traditional and digital marketing practices, resulting in an integrated approach and measureable results.

Samantha comes to CG&A from an ad agency environment where she worked on a variety of accounts, including Ford, Audi, Goodyear, BlueCross BlueShield, and Navistar International Trucks. While her career began in market research, her focus eventually turned to CRM and digital initiatives. Samantha specializes in strategy, planning, program design, and digital marketing, concentrating on lead generation and customer loyalty. Her efforts have resulted in many award winning programs and websites for various clients

Samantha is a member of the Business Marketing Association and the Chicago Interactive Marketing Association. She is an active volunteer for Best Buddies and the Salvation Army. Out of the office, she can be found reading, skiing, sailing or kayaking. Samantha is a graduate of Loyola University Chicago.