Action
During 2005, CG&A implemented a wide-reaching media
campaign, conveying targeted smoke-free messages to Chicago
residents and elected officials through all major TV, radio and
print media outlets, and community press. Throughout the course of
the six month campaign, CG&A managed press conferences,
arranged editorial board meetings, developed feature story ideas
and developed strategic messages for coalition partners.
A major turning point came when the Chicago Tribune
editorial page, in a rare move, reversed its previous opinion and
wrote in full support of a comprehensive smoke-free ordinance.
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