Objective
 Cotter Consulting is one of the leading construction consultants in the Midwest. Cotter provides transportation, aviation, infrastructure and buildings clients with support from the planning to completion stages of major construction projects. With more than 75 people on staff and numerous LEED certified engineers and architects, Cotter is positioned to ensure project completion in a cost-effective manner.
As Cotter Consulting celebrates its 20th Anniversary, CG&A was enlisted to refresh their brand and create stronger marketing collateral that ladders up to a marketing strategy rooted in client research and insight.
Action
 Cotter has a long history of accomplishment. The projects their team has supported are widely recognized for their prestige and for their sustainability. Cotter’s business has been highly reliant on their President and CEO to represent their brand in the marketplace. Our challenge
was to create a brand identity that represented their brand as a whole. To do so, CG&A showcased their services and brand value drivers in an easily understood manner.
We started this process with market research to understand their current market position and perception amongst competitors. From the
market research CG&A better understood how
to communicate with Cotter’s audience in an impactful and efficient way. CG&A recommended communication channels and a marketing strategy to execute the new brand.
Results
 CG&A provided Cotter with a comprehensive and cohesive brand identity that was seamlessly integrated into all of Cotter’s marketing communications. From Cotter’s
website to their marketing collateral
to the enewsletters, CG&A provided winning creative to support Cotter’s brand identity and value drivers. Through this creative revision and marketing strategy development, Cotter’s brand now lives on its own, not attached to one individual and recognized clearly as such.
|