In May 2007, CG&A was hired by Chicago Mayor Richard M. Daley to brand and manage the Mayors Hemispheric Forum—Chicago 2007, a three-day summit of mayors from Canada, Latin America and the United States. The objective of the event was to convene international mayors in Chicago to discuss security, globalization and the environment. Industry experts and mayors from major cities, including Miami, Rio de Janeiro and Toronto exchanged best practices and ideas for real-life solutions to challenges facing urban areas throughout the hemisphere.
	CG&A conducted message development, strategy sessions and audience research to develop a mayoral agenda that included three networking receptions and two keynote speaker luncheons. CG&A designed the forum’s brand identity and developed audience-tailored marketing collateral since the forum required translation in three languages. CG&A also managed the sponsorship outreach, including developing customized sponsorship packages and fulfillment.
	The success of the event was clear when nearly 40 mayors convened on the last day and made plans to continue the Mayors Hemispheric Forum as an annual event.