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To help drive the passage of O’Hare modernization legislation, CG&A used a wide variety of communication tools, including direct mail, letter-writing campaigns, media, newsletters, Web site development and briefings. The team mobilized a coalition of elected officials, suburban business and home owners and major business and trade organizations. After the two-month, coalition-building effort, more than 10,000 people throughout Illinois had signed on to support the modernization of O’Hare, including elected officials from the local, state and federal levels.
Throughout the process, CG&A organized numerous media briefings on the airport planning and environmental review processes for O’Hare International Airport. For these briefings, message points were developed along with speeches and press materials from highly technical information, which resulted in accurate reporting on complex and often controversial issues. In addition, CG&A developed the public outreach program for the master planning process for the O’Hare Modernization Program.
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