It goes without saying (well, almost) that in order to effectively work with media, you have to monitor media. This is especially true when it comes to editorial boards. Before you approach a newspaper’s editorial board, check out the issues that the editorial page is covering. If possible, try to tie your pitch to these issues. If the newspaper has a narrower coverage area, make sure you localize your pitch and talk about how your issue will impact the community. Finally, be concise. Don’t send everything you have on your issue; more does not mean better. Rather, distill your best arguments and supporting data into no more than a one-page fact sheet. When approaching editorial boards, don’t forget about down-state and suburban newspapers.  In some cases, a positive editorial in a local paper can hold more sway with your audience. Carolyn Grisko & Associates has a strong record when it comes to statewide editorial placements. We’ve secured editorials in support of a smoke-free Chicago ordinance, increased state funding of legal aid, a used car buyers’ protection bill and the need for increased public commitment to organ donor registration.  Click Here to View Editorials...