Volume 1 | October 2006 Issue   Welcome to Impressions, the official newsletter of Carolyn Grisko & Associates Inc. Published every other month, Impressions will provide timely public relations, issues management and marketing tips. In this inaugural issue, we discuss how to work with editorial boards. Be sure to check out our editorial samples that illustrate how CG&A can help you add value to your communications programs. Have a Wonderful Holiday Season!     Working with Editorial Boards Know Your Market It goes without saying (well, almost) that in order to effectively work with media, you have to monitor media. This is especially true when it comes to editorial boards. Before you approach a newspaper’s editorial board, check out the issues that the editorial page is covering. If possible, try to tie your pitch to these issues. If the newspaper has a narrower coverage area, localize your pitch and talk about how your issue will impact the community. Finally, be concise. Don’t send everything you have on your issue; more does not mean better. Rather, distill your best arguments and supporting data into no more than a one-page fact sheet. A Wide Reach When approaching editorial boards, don’t forget about down-state and suburban newspapers. In some cases, a positive editorial in a local paper can hold more sway with your audience. Carolyn Grisko & Associates Inc. has a strong record when it comes to statewide editorial placements. We’ve secured editorials in support of a smoke-free Chicago ordinance, increased state funding of legal aid, a used car buyers’ protection bill and the need for increased public commitment to organ donor registration. Below is a list of editorial samples that illustrate how CG&A can help you add value to your communications programs.  Smoke-Free Chicago Campaign Chicago Tribune - October 27, 2005  Used Car Buys Right-to-Know Campaign State Journal-Register - February 1, 2006  Gift of Hope Organ & Tissue Donor Network "National Donate Life Month" Campaign Daily Southtown - April 24, 2006 Do you have an issue that you need help with? CG&A has decades of combined experience in public relations, issues management and marketing. Request a brochure or contact us today: Carolyn Grisko & Associates 400 West Erie, Suite 400 Chicago, IL 60610 312.335.0100 (phone) 312.335.0103 (fax)www.grisko.com