Keep Updated with CG&A E-News!
Published every other month, Impressions is CG&A's e-newsletter that provides timely public relations, issue management and marketing tips.
Impressions will cover a different communication topic each quarter and will offer helpful advice for your communications plan. We welcome you to sign-up to receive future editions.
Past Issues of Impressions
 February 2011: Make an Impact with a Targeted Public Affairs Campaign
In Chicago, blizzards are like mayoral elections – the truly big ones only come along once in a generation. But, hey, at least it gives us something to talk about, and these days Chicagoans are proudly living up to our “Windy City” moniker. From the pile of candidates to the melting mountains of snow, people are speaking, blogging and tweeting their minds about the civic, social and economic issues they’re facing.
September 2010: Using Research and Measurement to Refresh Your Marketing Strategy
CG&A has been in the strategic communications business for 15 years. If there’s one thing we've learned, it’s that this industry never stops changing and adapting quickly to these changes is absolutely critical. That’s why now- more than ever- it’s important to stay on top of current trends. Inspired by the back-to-school spirit, this issue shares some of our knowledge about how to refresh your marketing strategy to drive business.
June 2010: Be the Media
While not an exhaustive “state of the media” report, this issue focuses on the further evolution of the news room and how assets like video, Foursquare and crowdsourced information are extending media reach. We also take a look at some intriguing numbers for journalism program enrollment and share the local sources we use to stay informed.
March 2010: Revamping Your Website
2009 was a tough year. Congratulations on getting through it. Businesses and non-profit organizations that survived last year are determined to do better in 2010. If you fall into that category, your website is probably the place to start.
September 2009: Simplifying Your Message
Now, more than ever, organizations are challenged to create messages that resonate and stand out from the noise. In this issue, we explore how re-focusing and simplifying your key messages will lead to a better response.
June 2009: Shrinking Newsrooms/Expanding Opportunities
This issue explores the current changes in the media landscape and how to effectively communicate your messages using non-traditional outlets.
March 2009: Social Media Integration
In this issue, we explain how to integrate social media into your communications plan.
April 2008: Advancing Your Legislative Agenda
In this issue, we explain how to generate support for an issue or policy matter.
February 2008: Take Your Communications to the Next Level
In this issue, we highlight three communication methods to set your company apart from your competition and increase your overall visibility.
November 2007: Annual Reports
In this issue, we offer tips for creating an annual report that can be used beyond the typical one-year expiration date and serves as a valuable marketing tool.
March 2007: Developing a Winning Campaign Strategy
Marketers today are using a suite of tools and technologies to promote their campaigns. Before you begin promoting your next campaign, take a step back and ensure your strategy has these basics covered.
January 2007: Tips for Coalition Building
It's certainly true that one can be the loneliest number. Whether passing a piece of legislation or increasing awareness of a particular issue, a coalition of organizations and individual supporters can send a very powerful message.
October 2006: Working with Editorial Boards
It goes without saying (well, almost) that in order to effectively work with media, you need to monitor media. This is especially true when it comes to editorials.
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