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CG&A worked with the Chicago Department of Transportation (CDOT) and engineering sevice firm T.Y. Lin International to develop a hard-hitting integrated communications campaign, targeting the most at-risk populations in high-crash areas around Chicago.

When should you tweet a reporter? When do you offer an exclusive story? How can your PR strategy still secure placements if newsrooms are shrinking? Check out the latest issue of our e-newsletter, Impressions to learn more about the current media landscape and how your PR strategy can evolve to remain effective.